Conversations on Place Branding and Identity – 1

New nation states Singapore and Dubai have managed their branding through competitive differentiation, yielding the ultimate prize: attracting capital and talent. Sheffield and Hull fought their way out of dereliction as post-industrial towns by deep-diving into their DNA and developing humanistic brands as curator, editor and storyteller of the people.

Spot the differences and navigate the common ground in this three-part series on territorial branding moderated by Paterson Associates.

Perceptions shape place brands, not logos and slogans. Cities have it in their power to control their stories and engage in building opinion.
Category: Change Management
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