Some cities dominate the mindscape with their fame, but no one can name a neighbourhood in their boundaries. Then there are some incredibly famous neighbourhoods that define cities.  Are neighbourhoods ingredient brands of the city or cities umbrella brands for neighbourhoods? On the other hand, a country or region may have a strong brand that […]

New nation states Singapore and Dubai have managed their branding through competitive differentiation, yielding the ultimate prize: attracting capital and talent. Sheffield and Hull fought their way out of dereliction as post-industrial towns by deep-diving into their DNA and developing humanistic brands as curator, editor and storyteller of the people. Spot the differences and navigate […]