Some cities dominate the mindscape with their fame, but no one can name a neighbourhood in their boundaries. Then there are some incredibly famous neighbourhoods that define cities.
Are neighbourhoods ingredient brands of the city or cities umbrella brands for neighbourhoods? On the other hand, a country or region may have a strong brand that is beneficial for tourism but a city which is seeking to evolve its own organising principle may suffer from the dominance of that national brand.
Barcelona and Oslo are compelling place brands. In a conversation moderated by Simon Paterson, Barcelona Global’s founding member, Juan Carlos Belloso and Martin Boisen of For Love of Place explore the making of these city brands.